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What Makes Your School Different – Embracing Identity to Stand Out With Purpose

Too many schools are trying to sell vanilla… when what they really are is a butterscotch sundae.
In this episode, we explore what it truly means to identify and embrace your school’s core identity — not as a yearly theme, not as a marketing slogan, but as something essential to who you are and what you chase every day.
Drawing from mission statements, founding charisms, faculty strengths, signature programs, and measurable outcomes, we unpack how schools can:
  • Stop competing on everything

  • Start leaning into their “big thing”

  • Build culture around it

  • Improve it by 1% at a time

  • And clearly articulate it in one powerful elevator pitch

You don’t have to be everything to everyone.
 You just have to know who you are — and be excellent at it.


If you need help with identifying what makes you different or refining the programs that make you great, please schedule a time to talk with us today. https://bit.ly/Build-IT-Better-Together

To get a copy of the The Core Identity Clarity Workbook, please visit us here.  



Becky Wong has been a teacher, admin, tech coordinator and innovator in Catholic Schools for over 25 years.  She not only assists schools as part of the Tech Team but has been instrumental in guiding the Archdiocese of San Francisco as it navigates the edtech decisions and ever-changing landscape of classroom technology. 


The In Search of Catholic School Excellence Podcast is brought to you by I Love My Tech Team. 
When technology doesn’t work, Catholic school leaders lose time, trust, and momentum. We partner with schools to restore reliable systems, empower teachers, and create the foundation for innovative learning centered on students.

Lead Your School Into What’s Possible with I Love My Tech Team.

Restoring What’s Broken. Advancing What’s Possible.
What Makes Your School Different – Embracing Identity to Stand Out With Purpose